DISCO – Upcoming eatery
Ready for disco, hungry for disco
Branding, visual identity, graphic design, art direction
Timeline: 3 weeks
My role: Brand and graphic designer
How can we make burgers fun? Let's make them go disco! Disco is an upcoming burger place in Toronto. The brand is designed to fit into the fast pace of city life.
Brand concept
Brand concept
Brand archetype:
Brand archetype:
Jester AKA fun lover
Jester AKA fun lover
Voice:
Voice:
Playful, optimistic, irreverent
Playful, optimistic, irreverent
Feel:
Feel:
Nostalgic, entertaining, optimistic
Nostalgic, entertaining, optimistic
"Something you'll be telling
your grandkids about"
"Something you'll be telling
your grandkids about"
Early logo sketches
Early logo sketches
Logo design
Logo design
Typography
Typography
League Gothic
League Gothic
License free
License free
League Gothic is a bold, condensed sans-serif font with a strong, industrial aesthetic. This versatile font is perfect for headlines, titles, and any design that requires a strong, impactful, and nostalgic touch.
League Gothic is a bold, condensed sans-serif font with a strong, industrial aesthetic. This versatile font is perfect for headlines, titles, and any design that requires a strong, impactful, and nostalgic touch.
Manrope
License free
Manrope is a modern sans-serif font with a humanistic touch. Its structure and rounded corners give it a friendly and approachable feel. Its clean lines and uniform stroke widths ensure excellent readability. Manrope's versatility makes it perfect for paragraph copy.
Manrope
License free
Manrope is a modern sans-serif font with a humanistic touch. Its structure and rounded corners give it a friendly and approachable feel. Its clean lines and uniform stroke widths ensure excellent readability. Manrope's versatility makes it perfect for paragraph copy.
Typography
League Gothic
License free
League Gothic is a bold, condensed sans-serif font with a strong, industrial aesthetic. This versatile font is perfect for headlines, titles, and any design that requires a strong, impactful, and nostalgic touch.
Manrope
License free
Manrope is a modern sans-serif font with a humanistic touch. Its structure and rounded corners give it a friendly and approachable feel. Its clean lines and uniform stroke widths ensure excellent readability. Manrope's versatility makes it perfect for paragraph copy.
Other projects
Other projects
Mariia Konash 2024
Created with Figma, Framer and Caffeine
DISCO – Upcoming eatery
Ready for disco, hungry for disco
Branding, visual identity, graphic design, art direction
Timeline: 3 weeks
My role: brand and graphic designer
Upcoming eatery
How can we make burgers fun? Let's make them go disco! Disco is an upcoming burger place in Toronto. The brand is designed to fit into the fast pace of city life.
Mariia Konash 2024
Created with Figma, Framer and Caffeine
