// DISCO Burgers
Branding rooted in Toronto nightlife culture
Branding
Identity
Art direction
Timeline
3 weeks
My role
Visual identity
About the project
How can we make burgers fun? Let's make them go disco! The brand is designed to fit into the fast pace of city life.
Inspiration and art direction
Inspiration and art direction
With this project, I wanted to pay homage to the Toronto's nightlife culture. The branding for DISCO was inspired by the nightlife of King St West. My goal was to capture a feeling of grabbing a messy snack late at night after dancing the night away.
With this project, I wanted to pay homage to the Toronto's nightlife culture. The branding for DISCO was inspired by the nightlife of King St West. My goal was to capture a feeling of grabbing a messy snack late at night after dancing the night away.
Brand concept
Brand concept
The visual language system for DISCO is built on a pixel grid, allowing the creation of infinite shapes and images.
The visual language system for DISCO is built on a pixel grid, allowing the creation of infinite shapes and images.
Other projects
Other projects
// DISCO Burgers
Branding rooted in Toronto nightlife culture
Branding
Identity
Art direction
Timeline
3 weeks
My role
Visual identity
How can we make burgers fun? Let's make them go disco! The brand is designed to fit into the fast pace of city life.
About the project
Mariia Konash 2025
Created with Figma, Framer and Caffeine
Mariia Konash 2025
Created with Figma, Framer and Caffeine
Mariia Konash 2025
Created with Figma, Framer and Caffeine