Cash Cow – Capstone project
Fun and easy budgeting!
Cash Cow – Capstone project
Fun and easy budgeting!
Cash Cow
Fun and easy budgeting!
UX/UI design, interaction design, visual identity
Timeline: 5 weeks
Timeline: 5 weeks
Timeline: 5 weeks
Product design, UX/UI design, Interaction design
How can we make budgeting fun and easy for youth? Creating a financial assistant app that prioritizes user retention and long-term engagement while researching fintech entry-level users.
How can we make budgeting fun and easy for youth? Creating a financial assistant app that prioritizes user retention and long-term engagement while researching fintech entry-level users.
About the project
About the project
Cash Cow is a digital budgeting app that is useful on every day basis to help young adults have control over their finances.
Cash Cow is a digital budgeting app that is useful on every day basis to help young adults have control over their finances.
Goal
Design strong user retention
Goal
Design strong user retention
The main goal for this project is to design a financial assistant app that will be used on a daily basis.
The main goal for this project is to design a financial assistant app that will be used on a daily basis.
Research
Research
I performed a survey and an interview to identify the most useful features of a budgeting app.
I performed a survey and an interview to identify the most useful features of a budgeting app.
Account aggregation
Account aggregation
Budgeting tools
Budgeting tools
Automatic transaction categorization
Automatic transaction categorization
Bill pay
Bill pay
Investment tracking
Investment tracking
Financial insights
Financial insights
Comparative analytics
Comparative analytics
Goal setting
Goal setting
Debt management
Debt management
Subscription management
Subscription management
Customizable interface
Customizable interface
Card holder
Card holder
Receipt scanning
Receipt scanning
Security
Security
Micro-savings features
Micro-savings features
Bill reminders
Bill reminders
Budgeting tools
Budgeting tools
Automatic transaction categorization
Automatic transaction categorization
Financial insights
Financial insights
Goal setting
Goal setting
Security
Security
Customizable interface
Customizable interface
Card holder
Card holder
Layout iteration
Layout iteration
The primary goal for the home screen is to remove the navigation bar and design features as widgets.
The primary goal for the home screen is to remove the navigation bar and design features as widgets.
- Doesn't feel personal
+ Labeled sections
- Doesn't feel personal
+ Labeled sections
- Extra clicks
+ Clean layout
- Extra clicks
+ Clean layout
- Section order
+ Intuitive CTA
- Section order
+ Intuitive CTA
- Less space for content
+ Intuitive settings
- Less space for content
+ Intuitive settings
Key Insights
Key Insights
Efficiency is a key driver of using digital budgeting tools.
Efficiency is a key driver of using digital budgeting tools.
A budgeting app must offer more than the standard features to attract and retain users.
A budgeting app must offer more than the standard features to attract and retain users.
Making it a digital wallet will make the app more useful, as 9/10 respondents selected “Card Holder” option.
Making it a digital wallet will make the app more useful, as 9/10 respondents selected “Card Holder” option.
Target audience
Target audience
Sarah, the Savvy Spender
Sarah, the Savvy Spender
Age: 24 years old
Occupation: Entry-level marketing associate
Location: Urban Area
Age: 24 years old
Occupation: Entry-level marketing associate
Location: Urban Area
Young adults between the ages of 16 and 30 are beginning their professional careers and actively learning to manage their finances for independent and mindful living.
Young adults between the ages of 16 and 30 are beginning their professional careers and actively learning to manage their finances for independent and mindful living.
Pain points
Managing finances feels complex and time-consuming.
Difficulty controlling spending leads to missed saving goals.
Uncertainty about the future due to a lack of financial planning.
Asking for help on the internet feels unsafe.
Pain points
Managing finances feels complex and time consuming.
Difficulty controlling spending leads to missed saving goals.
Uncertainty about the future due to a lack of financial planning.
Asking for help on the internet feels unsafe.
Needs
Expense tracking with bank account integration.
User-friendly and customizable interface for easy expense categorization and data visualization.
Educational resources within the app on personal finance basics and investing.
To share financial goals and progress with trusted friends for added motivation.
Needs
Expense tracking with bank account integration.
User-friendly and customizable interface for easy expense categorization and data visualization.
Educational resources within the app on personal finance basics and investing.
To share financial goals and progress with trusted friends for added motivation.
Signup process
Signup process
+ Clear CTA buttons
+ Clear CTA buttons
+ Option to skip not urgent sections
+ Option to skip not urgent sections
+ Minimal clicks
+ Minimal clicks
Adding a goal
Adding a goal
+ Step-by-step goal setting directions
+ Step-by-step goal setting directions
+ Intuitive horisontal swipe
+ Intuitive horisontal swipe
+ Clear button to set a goal
+ Clear button to set a goal
Budget breakdown
Budget breakdown
+ Strong visual support
+ Strong visual support
+ Element hierarchy
+ Element hierarchy
+ Automatic categories
+ Automatic categories
Educational articles
Educational articles
+ Estimate read time
+ Estimate read time
+ Scroll preview
+ Scroll preview
+ Highlighted call to action
+ Highlighted call to action
Community support
Community support
+ Large area to click on
+ Large area to click on
+ Likes and comments for engagement
+ Likes and comments for engagement
+ Feeling of community
+ Feeling of community
Success metrics
Success metrics
Designed for the target audience
Designed for the target audience
When creating Cash Cow, it was crucial to understand the users. The app incorporates modern art direction, including photography and colours.
When creating Cash Cow, it was crucial to understand the users. The app incorporates modern art direction, including photography and colours.
Testing and surveys were carried out with representatives of the target audience to ensure that I was addressing the specific problems they were facing.
Testing and surveys were carried out with representatives of the target audience to ensure that I was addressing the specific problems they were facing.
Designed for user loualty
Designed for user loualty
Every feature included is well thought out and research-proven, meant to serve users in their daily lives.
Every feature included is well thought out and research-proven, meant to serve users in their daily lives.
Community aspects, like commenting, liking, and posting goals raise user engagement.
Community aspects, like commenting, liking, and posting goals raise user engagement.
Unique
Unique
Cash Cow stands out from its competitors by featuring a community aspect, that is meant to promote users' en
Cash Cow stands out from its competitors by featuring a community aspect, that is meant to promote users' engagement.
What I'd do differently
What I'd do differently
Navigation
Navigation
Looking back, I believe I should have considered and tested other navigation options, such as side menus or a navigation bar at the bottom.
Looking back, I believe I should have considered and tested other navigation options, such as side menus or a navigation bar at the bottom.
User profile
User profile
If I had more time I'd work on creating a user profile, where users could change their personal information and see their activity in the app.
If I had more time I'd work on creating a user profile, where users could change their personal information and see their activity in the app.
Learnings
Learnings
Project manajement
Project manajement
As one of the larger projects I've worked on, I had to quickly adapt to the workload and meet tight deadlines.
As one of the larger projects I've worked on, I had to quickly adapt to the workload and meet tight deadlines.
Starting over
Starting over
I learned to not be afraid to scrap what wasn't working and go back to research.
I learned to not be afraid to scrap what wasn't working and go back to research.
Other projects
Mariia Konash 2024
Created with Figma, Framer and Caffeine
Mariia Konash 2024
Created with Figma, Framer and Caffeine
